Our goal is to create value for businesses at the same time as addressing societal needs. We are a professional environment with expertise in sustainable business development, social innovation, communication and circular economics. In strategy work, we apply our own work-modules and methods:
Before we can establish or display a strategy, we need to make sure that the basis for a sustainable development strategy exists. The following questions need to be asked: how is sustainable development carried out in our company? How do we influence our own surroundings? By ‘surroundings’ we mean people in general, society and the environment. During this initial stage, our clients’ point of departure and ambitions will be clarified.
We have developed a model with a methodology, which we have named “Pure Engagement”. Through a simple and reasonably rapid mapping using this methodology, we identify the position of the key elements pertaining to sustainable development within the company’s own activities.
Utilizing the Pure Engagement methodology to map existing input and strategies will enable the company to achieve a solid overview and reveal strengths and weaknesses. The Pure Engagement exercise resulting in a final report will contain clearly defined recommendations detailing improvement should that be deemed necessary. If the client has requested ideas and actions to attain a higher level of ambitions, the Pure Engagement report may also contain such proposals. Also, if asked for, the mapping-exercise may also include a ‘competition analysis’ to ascertain how the company is employing its sustainable development strategies in relation to the most important competitors
VALUE-BASED MATERIALITY ASSESSMENT
It is neither possible nor is it plausible for everybody to succeed in everything. Prioritising certain areas above others are important for any company to reach its business targets. Based on the company’s values and its business strategy, we carry out a materiality assessment we have named ‘Pure Materiality’. The Pure Engagement methodology has allowed us to identify possible weaknesses and made sure we have a basis from which we can work. The Pure Materiality model will help us to define and concretise which elements within sustainable development that are of importance for our client. We need to find an answer to the following question: What is of utmost importance to us and to our stakeholders? During this part of the process, we will conduct internal and external client dialogues. Different approaches are used: net-based research, internal workshops, including discussions and interviews externally with key stakeholders. The outcome from phase three will result in a set of focussed recommendations concerning the most important areas within the client’s own strategy for sustainable development. These will guide the next phases.
With the Pure Materiality assessment in mind, the existing strategy will be modified or recalibrated or a completely new strategy will be developed. The purpose of the strategy is to ensure that a sound basis for responsible business is developed and that work is concretised to promote substantial areas supporting the goals of the business.
CONSEPTS, COMMUNICATION, INNOVATION
Having agreed to a strategy, it is imperative that the strategy is communicated within the business enterprise, and that all act in accordance with it. Years of experience in developing concepts and initiatives ensuring that strategies result in more than verbose reporting, is part of Pure’s portfolio. Questions that need answers are: How do we realize the strategy? How do we tailor a strategy to become an integral element of the culture within the business? How can we generate results while at the same time contribute to improve conditions for the employed as well as for the society in which we operate?
Answering these questions will result in a strategy ingrained in the minds of all employees enabling them to see opportunities and look for innovation.
The elements subjected to benchmarking or evaluation are those elements that are most closely scrutinized in a business enterprise. Assessing results and profitability on a regular basis is necessary – not the least to be able to adjust to changing realities. The Sustainable Development Goals, the SDGs, should be guided by the most significant elements of the strategy for sustainable development in the business. Addressing challenges, discovering new possibilities, strengthening the business goals are all elements within the strategy.
Pure Consulting’s ambition is to assist and provide our customers with relevant and functional KPIs – Key Performance Indicators – which will enable an assessment of the value creation for business as well as for society. A recommendation to utilize one or several standardized KPIs or simply to use one’s own defined benchmarks or key metrics, or combine several of these elements may be recommended.
Competent and relevant reporting systems and evaluation routines must also be developed. Pure can advise business enterprises interested in using existing standards or benchmarking systems, such as UN Global Compact, Global Reporting Initiative (GRI), Carbon disclosure project (CDP), UN Principles for responsible investments (PRI), Social return on investment (SROI) and others.